Archives for January 2021

Building Buzz

Many organizations see the value in building awareness and engagement with compelling content published using their website, blog, email lists, and social media. But many do not have the resources to develop a content strategy, plan an editorial calendar, create the content and publish it. Often, new content marketing programs don’t have a chance to gain traction before day-to-day operations swallow them up.

Building Buzz is an easy and cost-effective solution to these challenges. We will help you develop your strategy and editorial plan. We’ll also provide a base of quality content every week and help you publish it to the appropriate channels. This steady supply of fresh content will ensure you engage your current customers, help your SEO efforts, and allow you to reach new prospects.

Content Strategy

Annual Editorial Plan

4 Blog Posts per Month (approximately 400 words each)

4 Social Media Updates per Month

$1,500 per month

Making Money in the Expert Economy

The evolution of self-publishing, video technology and online payments has led to a huge business opportunity for all kind of authors, teachers and experts. These trends are leading to a new generation of entrepreneurs building what we call the Expert Economy.

In the Expert Economy, entrepreneurs can monetize their knowledge by sharing it with a global audience of information hungry consumers. There are a number of ways for these new businesses to generate revenue.

Direct Sales: Experts package their knowledge as books, video series, seminars or other self-contained units and sell them using online payments.

Subscriptions: Customers subscribe to receive new information on a topic weekly or monthly. This could be a video series, new articles, training programs, or other content.

Advertising: Experts that have built a large community of followers can generate revenue through advertising around their written and video content.

Sponsorship: Companies build advertising, branding and lead generating elements into written and video program that is relevant to their business and of interest to their customers.

The Case for Creating an Editorial Calendar

Feeding the Beast has become a dreaded term in many organizations. Having to regularly supply a website, blog, social media, email newsletters and other marketing vehicles with fresh, engaging content can put a lot of stress on limited resources.

Creating an editorial calendar is one way to tame the beast. A well thought out editorial calendar is your plan for the year, allowing your team to be proactive with content development.

An effective editorial calendar will contain the following elements:

Publishing Schedule: How often do you plan to release new information? Do you have specific events throughout the year that you can build content around?

Content Topics: Identify relevant topics that are interesting, engaging or entertaining to your various target audiences.

Channel: Decide which topics will be published via your website, blog, etc. based on the target audience of those channels.

Media Format: Determine which media formats best fit the topics, channels and audience you have chosen – a feature length article, a video, a series of blog posts a photo essay or something else.

Author: What person or team within your organization is responsible for planning, creating and publishing this content to the appropriate channel?