Feeding the Beast has become a dreaded term in many organizations. Having to regularly supply a website, blog, social media, email newsletters and other marketing vehicles with fresh, engaging content can put a lot of stress on limited resources.<\/p>\n\n\n\n
Creating an editorial calendar is one way to tame the beast. A well thought out editorial calendar is your plan for the year, allowing your team to be proactive with content development.<\/p>\n\n\n\n
An effective editorial calendar will contain the following elements:<\/p>\n\n\n\n
Publishing Schedule:<\/strong> How often do you plan to release new information? Do you have specific events throughout the year that you can build content around?<\/p>\n\n\n\n Content Topics:<\/strong> Identify relevant topics that are interesting, engaging or entertaining to your various target audiences.<\/p>\n\n\n\n Channel:<\/strong> Decide which topics will be published via your website, blog, etc. based on the target audience of those channels.<\/p>\n\n\n\n Media Format:<\/strong> Determine which media formats best fit the topics, channels and audience you have chosen \u2013 a feature length article, a video, a series of blog posts a photo essay or something else.<\/p>\n\n\n\n Author:<\/strong> What person or team within your organization is responsible for planning, creating and publishing this content to the appropriate channel?<\/p>\n","protected":false},"excerpt":{"rendered":" Feeding the Beast has become a dreaded term in many organizations. Creating an editorial calendar is one way to tame it.<\/p>\n","protected":false},"author":3,"featured_media":167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[2],"tags":[],"yoast_head":"\n