The evolution of self-publishing, video technology and online payments has led to a huge business opportunity for all kind of authors, teachers and experts. These trends are leading to a new generation of entrepreneurs building what we call the Expert Economy.<\/p>\n\n\n\n
In the Expert Economy, entrepreneurs can monetize their knowledge by sharing it with a global audience of information hungry consumers. There are a number of ways for these new businesses to generate revenue.<\/p>\n\n\n\n
Direct Sales:<\/strong> Experts package their knowledge as books, video series, seminars or other self-contained units and sell them using online payments.<\/p>\n\n\n\n Subscriptions:<\/strong> Customers subscribe to receive new information on a topic weekly or monthly. This could be a video series, new articles, training programs, or other content.<\/p>\n\n\n\n Advertising:<\/strong> Experts that have built a large community of followers can generate revenue through advertising around their written and video content.<\/p>\n\n\n\n Sponsorship:<\/strong> Companies build advertising, branding and lead generating elements into written and video program that is relevant to their business and of interest to their customers.<\/p>\n","protected":false},"excerpt":{"rendered":" The evolution of self-publishing, video technology and online payments has led to a huge business opportunity for all kind of authors, teachers and experts. <\/p>\n","protected":false},"author":3,"featured_media":165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n